Ex-Meat Lover Turned Animal Lover and Nutrition Advocate

Hi, I’m Nathan. I'm a foodie, personal trainer, and co-founder of a gym with a deep passion for optimising health, strength, and performance.

My journey into plant-based eating inspired me to create Magic Mince, a versatile, protein-packed meal enhancer that’s as nourishing as it is convenient.

As someone who prioritises nutrition for both myself and my clients, I found there were no quick, healthy options for mid-week dinners that didn’t rely on heavily processed fake meats. Even my friends struggled to cook for me, feeling overwhelmed by the lack of simple, flavour-packed choices.

That’s why I created Magic Mince. It’s designed for busy people who want to fuel their bodies with clean, delicious meals that deliver on nutrition and taste—whether plant-based or not.

Proudly homegrown in Sydney, Magic Mince is here to make healthy eating easy, exciting, and accessible.

Let’s cook up something extraordinary together!